Blog Missions
- A go-to place for soon-to-be rug owners to obtain information about purchasing a Persian or Oriental rug.
- A go-to place for existing rug owners to obtain information about caring and maintaining their rug
Designers
- Provide inspirations to interior designers
- Show them the versatility of a persian/oriental rug with most of the designs.
Guidelines
Blog posts on Catalina website are helpful, easy to comprehend and entertaining to read.
Readers should feel more inclined to own a Persian/Oriental rug or cultivated positive feelings towards our brand after reading the content.
Establish Catalina Rug as the rug domain authority and hence, as a brand they can trust.
Topics
These are our current blog categories:
Rug Guide
Rug Material
Rug Size
Rug Value
Types of Rug
Rug Designs
Expert Opinion
Rug Care
Rug Stories
Décor Ideas
https://www.catalinarug.com/rug-encyclopedia/
*We welcome and value your content expertise in seeing the content gap and suggesting topics to us at any point of time.
Requirements
Our blog posts range from 2 minutes read to 30 minutes read.
Word count: 1000 words (Do not limit by it, this is just a guide, content flow and information shall be prioritised)
Format
Google doc or Word doc shared in Google Drive.
Links
Content should include internal links, wherever appropriate.
References should be stated as fine prints.
Formatting
Use headers and sub headers to break up your post.
Avoid big blocks of text.
When writing headlines be specific and indicate a benefit to the reader. Read “How to Write a Headlines” if you need pointers.
Use bullet or numbered lists.
End the post with a question or a call to action for comments. The more specific, the better.
Image
A picture worth a thousand words. Make use of graphics whenever it is called for. A creative writer usually can visualize how their article would appear when they are writing it.
Please suggest the placeholder for certain images to be included in your article.
Editing
We may edit your post or bounce it back to you for revisions. We may edit anchor text and links that are not relevant to your post. Sometimes scheduling may change but we will let you know ahead of time.
Exclusivity
We ask that your article not be published elsewhere previously, or simultaneously. However, you can still claim your work within your own writing portfolio.
Deadline
We ask that your first draft article be submitted within 5 days upon topic reception. Revision to be done within 2 days. Please let us know earlier if the due date can’t be met.